Super Bowl MVP Mahomes becomes a Whataburger franchisee

Patrick Mahomes is part of an investor-led franchise group that plans to grow the quick-service burger brand in Kansas and Missouri.
Photograph: Shutterstock

Kansas City Chiefs quarterback Patrick Mahomes, a Texas native, is a new franchisee of his hometown burger chain, Whataburger.

Mahomes is an investor in a group that plans to open 30 Whataburgers in Kansas and Missouri in the next seven years, the San Antonio-based chain announced this week.

“I love Kansas City and I love Whataburger,” Mahomes said in a statement. “I’m excited to help bring a gift from my first home to my second home.”

The new franchise group is called KMO Burger, and its first restaurants are slated to open in Kansas City, Mo., late next year.

Whataburger currently has more than 850 locations in 14 states.

In 2019, family-owned Whataburger agreed to sell a controlling interest of the chain to BDT Capital Partners, a merchant bank, to fuel its expansion. Before getting sold, Whataburger hadn’t franchised for two decades.

The chain has developed a cult-like following since opening as a roadside stand more than 70 years ago.

Whataburger had previously announced plans for four restaurants to open later this year in Kansas.

“We are excited to have KMO Burger join the Whataburger team,” Ed Nelson, the chain’s president and CEO, said in a statement. “Expanding to Kansas and Missouri is a win for Whataburger and our fans in America’s heartland.”

Mahomes has long made his love of Whataburger public. In 2018, during his Super Bowl MVP season, he shared his fondness for the chain’s ketchup. Whataburger tweeted the quarterback a picture of its sauce and asked where it could be shipped.

“I just want a store in Kansas City!” Mahomes replied.




Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Reassessing McDonald's tech deals from 2019

The Bottom Line: The fast-food giant’s decision to end its drive-thru AI test with IBM is the latest pullback away from a pair of technology acquisitions it made five years ago.


Trend or fad? These restaurant currents could go either way

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?


Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.


More from our partners