There’s no denying that dine-in traffic is a growing concern for a lot of brands; consumers—especially millennials—want to sit on their couch, binge-watching TV while eating food that’s been delivered from a restaurant.
Turns out, though, off-premise dining has a long way to go to match the consumer satisfaction of the dine-in experience. In fact, consumers at just about every major chain experience greater happiness when dining in an establishment, as opposed to eating the food at home, according to just-released data from Restaurant Business’ sister company Technomic.
With so much operator attention focused on increasing off-premise revenue, it’s clear there’s much opportunity to boost consumer satisfaction with food that’s eaten at home.
Here’s a look at the five chains with the greatest disparity in consumer satisfaction scores between dine-in and at-home occasions, according to Technomic’s Consumer Brand Metrics data.