Panera sued over ‘Food as it should be’ slogan

panera bread exterior

Great Harvest Bread Co. has sued Panera Bread for its “Food as it should be” tagline, claiming that the slogan infringes on the bakery chain’s copyrighted phrase “Bread. The Way it ought to be,” the Associated Press reports.

The suit alleges that Panera debuted its “Food as it should be” campaign eight months after Great Harvest received a trademark for its slogan. Great Harvest—which has more than 200 units—claims that Panera’s tagline breeds intentional confusion, the AP says.

Panera, which aims to eradicate its menu of artificial ingredients by the end of 2016, has refined its positioning to reflect this back-to-basics approach. The chain has touted recent steps toward its goal, including its debut of a “clean” soup menu.

Read the full story via the Associated Press. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Crumbl may be the next frozen yogurt, or the next Krispy Kreme

The Bottom Line: With word that the chain’s unit volumes took a nosedive last year, its future, and that of its operators, depends on what the brand does next.


4 things we learned in a wild week for restaurant tech

Tech Check: If you blinked, you may have missed three funding rounds, two acquisitions, a “never-before-seen” new product and a bold executive poaching. Let’s get caught up.


High restaurant menu prices mean high customer expectations

The Bottom Line: Diners are paying high prices to eat out at all kinds of restaurants these days. And they’re picking winners and losers.


More from our partners