Anna Greenberg has been part of the Bartaco family for 13 years, working her way up from bartender to manager to the corporate office. She’s spent the past several years building the brand’s influencer program from scratch. “Anna amazes me with her knowledge and insights into the social media world; she has an innate way of connecting with our guests,” says Scott Lawton, Bartaco president and co-founder. The program has led to 25 million social media and press impressions, 70 million influencer impressions and more than 2,500 influencer visits. That formula for posting has proven such a success that when Bartaco was acquired by Del Frisco’s Restaurant Group in 2018, she became the social media director for all four brands, including Barcelona Wine Bar, Del Frisco’s Double Eagle and Del Frisco’s Grille.
“She knows an invaluable amount about our culture and is a true leader for our team members,” Lawton says. Greenberg views her role and experience at Bartaco as rewarding, challenging and incredibly dynamic. “As director of marketing, I’m excited to explore what’s next in restaurant marketing and figure out how we can leverage that to evolve the brand,” she says.