Zip Allen has spent her career driving results in the digital realm for big brands. While with Pizza Hut, she launched several initiatives to drive customer acquisition via digital experiences, such as digital-only offers, flash sales and the launch of the Hut Rewards loyalty program. At Taco Bell, she’s focused on the marketing side of digital, which includes e-commerce, kiosks, mobile app, delivery and loyalty programs. “As a visionary who has a passion for creating physical and digital experiences that consumers will love, Zip will enable us to move more nimbly and grow with the speed of business in this interconnected space,” says Rob Poetsch, Taco Bell’s senior director of communications. He adds that she’s a well-respected leader who drives strong results.
Taco Bell CEO Mark King agrees. “In Zip’s short time at Taco Bell, she has already made a huge impact, and it’s not stopping anytime soon. A proven leader in all aspects of the word, she challenges the status quo, pushes boundaries and encourages everyone to continue to think differently, embodying our mentality of being a brand beyond QSR.”