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How the First Lady’s latest “move” affects restaurants
Are you using cartoon characters to market not-so-healthy meals to kids? The First Lady would like you to stop.
How a failing guest feedback program helped Texas Steakhouse improve
What happens when your guest feedback programs insist your customers love you, but your restaurant is empty? That was Terry Smith’s dilemma when he was brought on board as consultant for Texas Steakhouse in 2008.
Mobile loyalty programs are popping up faster than dandelions in springtime, even though just over one third of consumers (36 percent) say they participate in a restaurant-based loyalty program, according to a Technomic Market Intelligence Report on loyalty marketing. However, notes the report, 80 percent agree they would sign up if the restaurant they visit most often offered a program.
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