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A Facebook scavenger hunt
Arby’s most successful social media campaign was launched last year, timed to the anniversary of its founding—July 23, 1964.
The integrated strategy
Zeroing in on 1 million fans on its Facebook page, CiCi’s Pizza is ready to branch out to other social media platforms, most notably Instagram and FourSquare, two places where its guests are spending a lot of time.
It’s not quite an avalanche, but iPad point of sale software is unfurling out into the marketplace at a heightened pace. Touting wireless connectivity, anywhere, anytime access and quick response to menu and room changes, the field is crowded with options, as newcomers to the market, like Lavu and Breadcrumb, join more established POS vendors like Micros, Revel Systems and Aloha.
The phrase Founding Farmers may conjure up images of colonial America, but the restaurants operating under that name are anything but old-fashioned. One of the tenets of the Farmers Restaurant Group is using the latest technology available to carry out its mission of “operating, serving and living green.”