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Lisa White

Associate Editor

Articles by
Lisa White

Page 2
Marketing

Mastering social media’s new tools

As social media tools evolve, operators are shifting to an extended form of engagement that lets guests interact with brands in ever-more personal ways.

Marketing

How operators are drawing in customers after a hurricane

Restaurants in Florida and Texas are beginning to rebuild business and keep locals engaged while dealing with storm aftermath.

Just Salad shares what it’s figured out about the art of this growing practice.

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

From gift card collections to handing out meals, here are some of the ways they’re helping out during and after the storm.

Restaurants are giving football fans ordering flexibility, menu variety and out-of-the-box options before they hit the stands.

Operators are offering their own versions of meal kits, serving up bundled family meals that often have an off-premise bent.

Drum up interest and tap into trends with short-term drink offerings.

Almost every food media and critic issues a list of top restaurants. A new ranking uses the standouts among those lists as the basis for what it says is the authoritative rundown of the industry's best places. Here's our analysis of how they earned that distinction.

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.

New chain jobs are cropping up to manage the growth of delivery, curbside and more.

The wave of headless restaurants has been rolling into the off-premise ecosystem. But recent closures of early entrants indicate that the waters are not calm.

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