Marketing

Mastering social media’s new tools

An active, cross-platform social presence is practically table stakes for restaurants these days. But as social media tools evolve, operators are shifting to an extended form of engagement that lets guests interact with brands in evermore personal ways. Here’s a closer look at the trends. 

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Instagram

Twitter

Snapchat

 

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The case for the (mostly) digital restaurant

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At Papa Johns, delivery shifts from its own apps to aggregators

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