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TikTok proves potent marketing channel for some restaurants

The fast-growing social media app has helped drive engagement—and sales—from Gen Z consumers. So why aren't more restaurants using it?

Marketing

IHOP plans another name change

This time the “P” is changing to, well, “P.”

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

Dealing with a staffer who posts hateful content is not as simple as it seems, Advice Guy says.

The Leaf Rakers Society group fuels consumer excitement for the coffee chain’s pumpkin-spice offerings.

What’s more likely to turn heads, the next chapter in Burgerville’s union dealings, or the fourth bun-related restaurant closure of the week? Check out these and the industry’s other jaw-dropping developments of recent days.

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

When McDonald’s held a massive nationwide job fair earlier this year, it hired 50,000 new employees—in a single day.

There are different approaches to take with your promotional videos collected on branded YouTube channels. You can simply show off your TV commercials. You can interview guests. If you’ve got big bucks, you could produce your own high-concept entertainment (see McDonald’s Bite Size Video Project). But a tactic open to every concept is the behind-the-scenes video, and as a way to extend your brand and connect with the customer it is still one of the best. Here are five who do it the right way. Click the restaruant name to see for yourself.

Instead of fighting the growing trend of restaurant customers posting photos of their menu orders, Felipe Donnelly, owner of Cómodo, a four-month old Latin American eatery in Soho, New York, has embraced it, using the photos to create what is being called the first Instagram menu.

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