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social media

Marketing

Snapchat is taking over an NYC Shake Shack

The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.

Food

Culver’s will serve a giant cheese curd burger

An April Fool’s joke turned into a one-day limited-time offer due to popular demand.

Chain social marketers from Dunkin’ to Cava delivered some humor to Twitter Monday to engage with customers during the outage.

The fast casual is creating the Chipotle Creator Class, using TikTok to promote the program, with plans to “redefine the traditionally transactional relationship” between a brand and influencers.

Three social media stars try to re-create iconic Sonic items, then post videos of their efforts in a new marketing campaign.

The pressure is mounting on Twitter and Change.org for chains to return popular menu items.

The fast-growing social media app has helped drive engagement—and sales—from Gen Z consumers. So why aren't more restaurants using it?

This time the “P” is changing to, well, “P.”

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

Dealing with a staffer who posts hateful content is not as simple as it seems, Advice Guy says.

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