Marketing
Chipotle gets a PR boost from Korean boy band BTS
Members of the band were caught on video enjoying the fast casual’s food for the first time, prompting Chipotle to temporarily change its name on Twitter and hand out 7,000 free meals.
Marketing
Snapchat is taking over an NYC Shake Shack
The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.