social media

Operations

IHOP President Lawrence Kim wants to bring 'new energy' to the pancake chain

The family-dining restaurant chain is leaning into value, simplifying operations and finding its voice on social media. "We're 66 years young," Kim says.

Technology

Dave's Hot Chicken ponders life after TikTok

The fast-casual chicken chain’s marketing relies heavily on content created by users of the video app. What happens if it goes dark?

Applebee’s took a page from Chili’s playbook with its new $9.99 Really Big Meal Deal. Now the bar-and-grill chain is poking its rival on social media as it looks to make up lost ground.

At a gathering for restaurants at Meta’s Chicago headquarters, the social media giant made its pitch for how it can help brands reach more customers.

The viral egg flight trend on TikTok is bringing attention once again to the idea of tempting diners with a variety of small, themed tastes.

The regulations bar restaurants and other businesses from paying for positive evaluations, posting their own ghost-written reviews or enticing favorable coverage from influencers with the promise of freebies.

A viral TikTok sensation, Nashville Hot Mozz, gets an extra kick of heat and lands on the menu at Chili’s Grill & Bar.

Remember the TikTokers like Keith Lee who ranted about not getting enough chicken in their bowls and burritos? It doesn't appear to have impacted traffic, according to new Placer.ai data.

The 2024 State of the Industry Report also shows growth in dessert concepts and popups. And croissants continue to morph.

The social media platform demonstrated its power in more ways than one this week, giving unexpected publicity to Cava's "love button" while putting Chipotle on the defensive.

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