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Marketing

Sonic challenges TikTok influencers to hack the menu with competitors’ ingredients

Three social media stars try to re-create iconic Sonic items, then post videos of their efforts in a new marketing campaign.

Food

Customers band together virtually to bring back fan favorites

The pressure is mounting on Twitter and Change.org for chains to return popular menu items.

The fast-growing social media app has helped drive engagement—and sales—from Gen Z consumers. So why aren't more restaurants using it?

This time the “P” is changing to, well, “P.”

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

Dealing with a staffer who posts hateful content is not as simple as it seems, Advice Guy says.

The Leaf Rakers Society group fuels consumer excitement for the coffee chain’s pumpkin-spice offerings.

What’s more likely to turn heads, the next chapter in Burgerville’s union dealings, or the fourth bun-related restaurant closure of the week? Check out these and the industry’s other jaw-dropping developments of recent days.

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

In the mind of marketing consultant Tom Feltenstein, branding is how your brand makes people feel about themselves.

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