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Marketing

TikTok is having a big influence on where millennials eat

More than half of users in that generation said they’ve visited a restaurant after seeing it on the app, according to a new survey.

Marketing

Chipotle gets a PR boost from Korean boy band BTS

Members of the band were caught on video enjoying the fast casual’s food for the first time, prompting Chipotle to temporarily change its name on Twitter and hand out 7,000 free meals.

The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.

An April Fool’s joke turned into a one-day limited-time offer due to popular demand.

Chain social marketers from Dunkin’ to Cava delivered some humor to Twitter Monday to engage with customers during the outage.

The fast casual is creating the Chipotle Creator Class, using TikTok to promote the program, with plans to “redefine the traditionally transactional relationship” between a brand and influencers.

Three social media stars try to re-create iconic Sonic items, then post videos of their efforts in a new marketing campaign.

The pressure is mounting on Twitter and Change.org for chains to return popular menu items.

The fast-growing social media app has helped drive engagement—and sales—from Gen Z consumers. So why aren't more restaurants using it?

This time the “P” is changing to, well, “P.”

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