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Technology

TikTok proves potent marketing channel for some restaurants

The fast-growing social media app has helped drive engagement—and sales—from Gen Z consumers. So why aren't more restaurants using it?

Marketing

IHOP plans another name change

This time the “P” is changing to, well, “P.”

Marketing

Does Instagram influence where customers dine out?

By Patricia Cobe on Dec. 11, 2018

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

Workforce

Can restaurants do anything about employees' social media activity?

By Jonathan Deutsch, Ph.D. on Nov. 15, 2018

Dealing with a staffer who posts hateful content is not as simple as it seems, Advice Guy says.

Marketing

Starbucks launches members-only Facebook group to promote its fall beverages

By Heather Lalley on Aug. 07, 2018

The Leaf Rakers Society group fuels consumer excitement for the coffee chain’s pumpkin-spice offerings.

Marketing

This week’s 5 head-spinning moments: Reviewed and rated

By Peter Romeo on Jun. 15, 2018

What’s more likely to turn heads, the next chapter in Burgerville’s union dealings, or the fourth bun-related restaurant closure of the week? Check out these and the industry’s other jaw-dropping developments of recent days.

Marketing

How restaurants are handling Twitter’s new design

By Kelly Killian on Apr. 28, 2014

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

Workforce

The fairest job fair

By Restaurant Business Staff on Jul. 01, 2011

When McDonald’s held a massive nationwide job fair earlier this year, it hired 50,000 new employees—in a single day.

Five great behind-the-scenes YouTube channels

By Sam Smith on Mar. 01, 2012

There are different approaches to take with your promotional videos collected on branded YouTube channels. You can simply show off your TV commercials. You can interview guests. If you’ve got big bucks, you could produce your own high-concept entertainment (see McDonald’s Bite Size Video Project). But a tactic open to every concept is the behind-the-scenes video, and as a way to extend your brand and connect with the customer it is still one of the best. Here are five who do it the right way. Click the restaruant name to see for yourself.

Technology

Menuing Instagram

By Joann Whitcher on Nov. 14, 2012

Instead of fighting the growing trend of restaurant customers posting photos of their menu orders, Felipe Donnelly, owner of Cómodo, a four-month old Latin American eatery in Soho, New York, has embraced it, using the photos to create what is being called the first Instagram menu.

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