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Marketing

Sonic challenges TikTok influencers to hack the menu with competitors’ ingredients

Three social media stars try to re-create iconic Sonic items, then post videos of their efforts in a new marketing campaign.

Food

Customers band together virtually to bring back fan favorites

The pressure is mounting on Twitter and Change.org for chains to return popular menu items.

Technology

TikTok proves potent marketing channel for some restaurants

By Joe Guszkowski on Oct. 04, 2020

The fast-growing social media app has helped drive engagement—and sales—from Gen Z consumers. So why aren't more restaurants using it?

Marketing

IHOP plans another name change

By Peter Romeo on May 28, 2019

This time the “P” is changing to, well, “P.”

Marketing

Does Instagram influence where customers dine out?

By Patricia Cobe on Dec. 11, 2018

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

Workforce

Can restaurants do anything about employees' social media activity?

By Jonathan Deutsch, Ph.D. on Nov. 15, 2018

Dealing with a staffer who posts hateful content is not as simple as it seems, Advice Guy says.

Marketing

Starbucks launches members-only Facebook group to promote its fall beverages

By Heather Lalley on Aug. 07, 2018

The Leaf Rakers Society group fuels consumer excitement for the coffee chain’s pumpkin-spice offerings.

Marketing

This week’s 5 head-spinning moments: Reviewed and rated

By Peter Romeo on Jun. 15, 2018

What’s more likely to turn heads, the next chapter in Burgerville’s union dealings, or the fourth bun-related restaurant closure of the week? Check out these and the industry’s other jaw-dropping developments of recent days.

Marketing

How restaurants are handling Twitter’s new design

By Kelly Killian on Apr. 28, 2014

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

Marketing

The Feltenstein Formula for better social media

By Steve Holtz on May 30, 2013

In the mind of marketing consultant Tom Feltenstein, branding is how your brand makes people feel about themselves.

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