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Food

Customers band together virtually to bring back fan favorites

The pressure is mounting on Twitter and Change.org for chains to return popular menu items.

Technology

TikTok proves potent marketing channel for some restaurants

The fast-growing social media app has helped drive engagement—and sales—from Gen Z consumers. So why aren't more restaurants using it?

Marketing

IHOP plans another name change

By Peter Romeo on May 28, 2019

This time the “P” is changing to, well, “P.”

Marketing

Does Instagram influence where customers dine out?

By Patricia Cobe on Dec. 11, 2018

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

Workforce

Can restaurants do anything about employees' social media activity?

By Jonathan Deutsch, Ph.D. on Nov. 15, 2018

Dealing with a staffer who posts hateful content is not as simple as it seems, Advice Guy says.

Marketing

Starbucks launches members-only Facebook group to promote its fall beverages

By Heather Lalley on Aug. 07, 2018

The Leaf Rakers Society group fuels consumer excitement for the coffee chain’s pumpkin-spice offerings.

Marketing

This week’s 5 head-spinning moments: Reviewed and rated

By Peter Romeo on Jun. 15, 2018

What’s more likely to turn heads, the next chapter in Burgerville’s union dealings, or the fourth bun-related restaurant closure of the week? Check out these and the industry’s other jaw-dropping developments of recent days.

Marketing

How restaurants are handling Twitter’s new design

By Kelly Killian on Apr. 28, 2014

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

The week in ideas, August 5, 2013

By Restaurant Business Staff on Aug. 05, 2013

This week we spotlight a bear with a great idea, two takes on cell phones and a new map you will either love or hate.

The week’s 5 head-spinning moments: Fear and loathing edition

By Peter Romeo on Apr. 11, 2014

Nothing grabs attention like the fear of being poisoned at restaurants that are worshipped for their quality. Unless you’re talking about a vegan restaurant with ties to a cannibal.

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