social media

Chipotle gets a PR boost from Korean boy band BTS

By Heather Lalley on Jan. 25, 2022

Members of the band were caught on video enjoying the fast casual’s food for the first time, prompting Chipotle to temporarily change its name on Twitter and hand out 7,000 free meals.

Marketing

Snapchat is taking over an NYC Shake Shack

By Heather Lalley on Oct. 18, 2021

The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.

Food

Culver’s will serve a giant cheese curd burger

By Patricia Cobe on Oct. 07, 2021

An April Fool’s joke turned into a one-day limited-time offer due to popular demand.

Marketing

With Facebook and Instagram down, restaurant marketers get creative

By Heather Lalley on Oct. 04, 2021

Chain social marketers from Dunkin’ to Cava delivered some humor to Twitter Monday to engage with customers during the outage.

Marketing

Chipotle is rethinking its relationship with digital influencers

By Heather Lalley on Sep. 09, 2021

The fast casual is creating the Chipotle Creator Class, using TikTok to promote the program, with plans to “redefine the traditionally transactional relationship” between a brand and influencers.

Marketing