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Marketing

4 ways restaurants generated social media buzz this week

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

Marketing

Colorful drinks make a splash on Instagram

Visually stunning sips are helping brands drive a following on the popular social site.

McDonald’s takes cheeky approach to launch new line

By Peter Romeo on May 01, 2017

The rollout will mark the chain's first use of an infomercial, plus the introduction of the Frork.

Consumer Trends

7 new Instagram-worthy tableside service flourishes

By Heather Lalley on Apr. 17, 2017

From a meat & potato martini to nitrogen-cooled ice cream, operators are adding buzzworthy at-the-table presentations that are ready for their social-media close-up.

Operations

This week’s 4 head-spinning moments: No mas

By Peter Romeo on Apr. 07, 2017

Taco Bell's newfound qualms about social media is just one example of restaurants wondering if the status quo is such a hot way to go.

10 restaurant chains with the loudest consumer buzz

By Benita Gingerella on Mar. 30, 2017

These are the brands people are talking about most, on and off social media.

Operations

This week’s restaurant nightmares: Tempests and teacups

By Peter Romeo on Mar. 29, 2017

Routine situations festered into high-profile controversies for restaurants this month because of pile-ons in social media.

Hijacker tweets as McDonald’s to blast Trump

By Restaurant Business Staff on Mar. 16, 2017

The post also cast aspersions on the president's manhood.

Consumer Trends

3 trendlettes to watch for March

By Alaina Lancaster on Mar. 01, 2017

Restaurants court consumers with concepts designed for next-level hospitality and social engagement.

Consumer Trends

What millennials want is in the palm of their hands

By Jill Failla on Feb. 07, 2017

Keeping millennials engaged is key to maintaining sales. Here’s a look at five ways to keep the attention of this demographic cohort of digital natives.