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social media

Marketing

Mastering social media's new tools: Instagram

For Pride Month, Just Salad partnered with LGBT Instagram personalities to promote the chain’s Big Gay Garden Salad in their posts.

Marketing

Mastering social media's new tools: Facebook

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

As social media tools evolve, operators are shifting to an extended form of engagement that lets guests interact with brands in ever-more personal ways.

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Concepts are reconfiguring their menu items to be camera-ready marketing tools.

Effective communication usually defuses conflict. But not necessarily in the current-day restaurant business.

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

On a global basis, that channel is also viewed as the most effective tool for boosting business, according to new research.

How are restaurants trying to sway consumers who are shorter on time than they are on dollars? Recent days provided head-turning examples and insights. Spoiler alert: Not all approaches are worth copying.