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Marketing

Does Instagram influence where customers dine out?

 By Patricia Cobe on Dec. 11, 2018

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

Workforce

Can restaurants do anything about employees' social media activity?

 By Jonathan Deutsch, Ph.D. on Nov. 15, 2018

Dealing with a staffer who posts hateful content is not as simple as it seems, Advice Guy says.

Marketing

Starbucks launches members-only Facebook group to promote its fall beverages

By Heather Lalley on Aug. 07, 2018

The Leaf Rakers Society group fuels consumer excitement for the coffee chain’s pumpkin-spice offerings.

Marketing

This week’s 5 head-spinning moments: Reviewed and rated

By Peter Romeo on Jun. 15, 2018

What’s more likely to turn heads, the next chapter in Burgerville’s union dealings, or the fourth bun-related restaurant closure of the week? Check out these and the industry’s other jaw-dropping developments of recent days.

Marketing

How restaurants are handling Twitter’s new design

By Kelly Killian on Apr. 28, 2014

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

Saveur Food Group Acquires Herb

By Restaurant Business Staff on Apr. 10, 2006

Terms of the deal were not disclosed.Based in Mt. Holly, NJ, Herb's is a value-added frozen seafood manufacturer founded in 1965. Housed in a multi-million...

Marketing

Social media done right

By Restaurant Business Staff on Jun. 01, 2010

If you do it right and allow folks to message about your brand freely, while you monitor and offer input along the way, social media gold—brand awareness, allegiance and sales—awaits. So how do you do it right? In the world of social media marketing, if you love your brand, you have to set it free.

Daily deals work—and not just once, Technomic finds

By Restaurant Business Staff on Jun. 09, 2011

A new consumer-behavior study refutes many of the criticisms routinely leveled by restaurateurs at daily-deal services like Groupon and Living Social.

Technology

A tutorial: What Google+ can do for restaurants

By Amanda M. Westbrooks on Feb. 17, 2012

Google launched its Google+ social network platform last June and Google+ Pages in November, finally allowing restaurants and other businesses to claim their real estate and check out the view.

Technology

Root taps beer blogger for pairing partnership

By Amanda M. Westbrooks on Sep. 18, 2012

When a New Orleans journalist reached out to an enthusiastic beer blogger and a trend-bucking restaurant owner for an article on restaurants offering better beers, little did he know he’d be playing matchmaker.

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