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Imagine you had to buy a $30,000 stove or refrigerator every year. You’d check specs, research brands and seek the best features for the least money. Right?

Marketing

More Social Media, Food Trucks Ahead In 2011, NRA Says

Americans love to dine out. In fact, 88 percent of adults say they enjoy going to restaurants, so it makes sense for restaurant operators to pay close attention to consumer trends to build business and guest satisfaction.

Despite the economy, many Americans are still eating out, whether it’s at a swanky new restaurant, a neighborhood favorite or a fast food chain. So found “Living Social,” the online daily deal site, in a survey of 4,000 consumers in the top 20 media markets.

A roundup of developments affecting restaurant franchisees and franchisors.

When Firehouse Subs partnered with King’s Hawaiian to offer the King’s Hawaiian Pork & Slaw sandwich, it was the first time the sweet bread producer had partnered with a restaurant chain. To commemorate the occasion the “Lei Your Love on the Line” video contest was born.

Marketing lines that few restaurants dared to cross are being trampled into oblivion.

Pundits and social-media observers are loudly wondering if skewing a restaurant toward women is really sexism with bar service.

After building for months, new realities emerged for restaurants overseas—and at their keyboards.

From a meat & potato martini to nitrogen-cooled ice cream, operators are adding buzzworthy at-the-table presentations that are ready for their social-media close-up.

The two chains playfully fight it out on social media.

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