Marketing

Mastering social media's new tools: Twitter

Tracking a viral tweet

A social media moment can become a marketing gold mine with just a handful of tweets, as Wendy’s learned this year. The chain aims to talk to fans (not at them), and credits the approach for one of its biggest viral moments: A witty challenge led a teen on a quest for free nuggets into the record books. “Letting go of control and allowing for organic, grassroots interaction can be positive, like with #NuggsforCarter,” says Senior Social Media Specialist Meredith Ulmer.

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Financing

Once a skeptic, Domino's embraces third-party aggregators

The Bottom Line: The pizza chain’s deal with DoorDash appears to be working as expected, according to the data firm M Science. Those aggregators have become vital for Domino’s market share, and other chains too.

Food

Lime Fresh Mexican Grill carves out a new pizza category on its menu

Behind the Menu: The Miami-based fast casual partnered with a Florida hot sauce company to launch scratch-made Mexican pizzas with local flavor.

Emerging Brands

Dillas is ready to leave the emerging brand category behind

This 11-unit drive-thru quesadilla concept took a year off of growth to work out some kinks. Now co-founder Kyle Gordon feels the brand is ready to become the next Raising Cane's.

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