facebook pixal
Marketing

Mastering social media's new tools: Twitter

Tracking a viral tweet

A social media moment can become a marketing gold mine with just a handful of tweets, as Wendy’s learned this year. The chain aims to talk to fans (not at them), and credits the approach for one of its biggest viral moments: A witty challenge led a teen on a quest for free nuggets into the record books. “Letting go of control and allowing for organic, grassroots interaction can be positive, like with #NuggsforCarter,” says Senior Social Media Specialist Meredith Ulmer.

viral tweet

VIEW THE FULL FUTURE PACKAGE

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Domino's CEO bets on himself

The Bottom Line: CEO Russell Weiner bought more than $1 million in stock earlier this month. But reversing the stock price’s recent slump will take a lot more.

Financing

A tweet comes between Grubhub and McDonald's franchisees

The Bottom Line: The fast-food burger chain’s former top U.S. corporate relations officer said, “cry me a river” in a now-deleted tweet about McDonald’s franchisees. It didn’t go over well, either with them or his new employer, Grubhub.

Food

Burger King borrows preps from fine dining to innovate the menu

The burger chain’s new culinary focus reflects head chef Chad Brauze’s experience and passion gained in Michelin-starred restaurants.

Trending

More from our partners