Patricia Cobe
Senior Editor
Articles by
Patricia Cobe
Page 156Raising the cheesesteak
Steak performs well for Cousins Subs, because core customers see it as a point of differentiation for a sandwich QSR, says Justin McCoy, VP of marketing at the 122-unit chain based in Menamonee Falls, Wis. So in the last quarter of 2014, R&D developed a cheesesteak that layers a more generous portion of steak with premium ingredients.
Dishing up 2014
Flighty may best describe the 2014 restaurant customer. End-of-year trend predictions revealed that he or she may be seeking adventurous flavors on one visit, value on another.
Menus are pushing past traditional meat choices. Chefs are thinking outside the beef-pork-poultry box and putting more goat, rabbit and pigeon or squab in the center of the plate. Kazia Jankowski of the Sterling-Rice Group in Denver predicts that this will be a leading trend in 2014, as foodies increasingly seek alternative proteins, especially from small-scale producers.