Peter Romeo
Editor at Large
Articles by
Peter Romeo
Page 371Forget the transvestite dwarfs in the trailer park
If you’ve ever wanted to start a “Jerry Springer”-style show for the restaurant industry, this is the week to do it. Insults and chairs will be flying before you can say, “I caught my spouse cheating.”
Meanwhile, in other weirdness ...
Did the industry sneak off to Colorado or Washington for a few now-legal bong hits? How else could the business have brainstormed jaw-droppers like these?
In a matter of months, restaurateurs will need to notify employees of their new health insurance options under the Affordable Health Care act, officers of the National Restaurant Association alerted attendees at the Restaurant Leadership Conference. In a short, focused presentation, CEO Dawn Sweeney and chairman Phil Hickey stressed that operators need to learn their obligations and options now to contend with one of the greatest challenges ever faced by the industry.
Regular attendees of the National Restaurant Association’s annual convention could be forgiven for wondering if they’d descended on Chicago’s McCormick Place during the wrong week this year. How else to explain all the talk about products and management strategies that would’ve been dismissed a year or two ago as decidedly on the fringe?
According to the samplers hanging in your finer Mongolian yurts, “If the herring stings when slapped across your face, don’t suggest a flounder.” Actually, I made that up, but you can almost see the scale marks on the faces of fast-food executives these days, so there’s some license to be taken. Besides, all of them should be dispatched to Mongolia if they go ahead with what they’re considering.
Back in our schoolyard days, the most effective bully was the early bloomer who used his physical advantages for ill. In the arenas where most of us play today, a head-thumper’s might is more likely a function of money than muscle. Just look at what’s happening at Tim Hortons, a concept that could teach McDonald’s a thing or two about market dominance, at least in Timmy’s homeland of Canada.