Peter Romeo
Editor at Large
Articles by
Peter Romeo
Page 374Random Spottings: Public airing of a Starbucks issue (or not)
Howard Schultz has admitted that he visits the Starbucks Gossip website about once a month for a read on what people are saying about the caffeine empire he leads as CEO. If last week was the occasion for a drop-in, he might be sipping an herbal Tazo right now to ease some jangled nerves.
Yelp for more sales
Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.
A controversy involving a McDonald’s in Logan, W.Va., led locals there to embrace social media as a means of punishing the restaurant for a perceived slight. That prompted us to look closer at what many restaurants regard as a Level 5 catastrophe: Outraged consumers using Twitter and Facebook to mount a boycott.