Peter Romeo
Editor at Large
Articles by
Peter Romeo
Page 375What they're saying about Chipotle's ShopHouse
Chipotle Mexican Grill’s first spin-off, ShopHouse Southeast Asian Kitchen, hasn’t been open for a week yet. But that hasn’t stopped San Francisco Grub Street, the influential foodie website, from already anointing it The Next Big Thing.
Restaurant week gets hyper-local
Now that every nook and cranny has its own restaurant week, a growing number of locations are tweaking the formula to create a second promotional opportunity for local eateries.
A controversy involving a McDonald’s in Logan, W.Va., led locals there to embrace social media as a means of punishing the restaurant for a perceived slight. That prompted us to look closer at what many restaurants regard as a Level 5 catastrophe: Outraged consumers using Twitter and Facebook to mount a boycott.