Red Lobster under fire for Twitter ‘fail’

Red Lobster appeared to be asleep at the keyboard this weekend, as it came under fire from Twitter fans who couldn’t seem to believe the chain was missing the chance to respond to a shout-out from one of the music industry’s biggest stars.

The seafood chain took around eight hours to answer to the Saturday release of Beyonce’s latest single, “Formation,” which features the racy line, “When he f--- me good, I take his ass to Red Lobster.”

Twitter fans were unamused by the delay, with some even calling for the chain’s social media team to be fired: 





When the chain did issue a response, it wasn’t as cheeky as fans were hoping for:  



And in spite of a few apologies, many remained unsatisfied:





Adding insult to injury, Red Lobster was also the subject of a Monday report released by Inside Edition that claims the chain’s lobster bisque sometimes contains cheaper meat than advertised. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Reassessing McDonald's tech deals from 2019

The Bottom Line: The fast-food giant’s decision to end its drive-thru AI test with IBM is the latest pullback away from a pair of technology acquisitions it made five years ago.


Trend or fad? These restaurant currents could go either way

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?


Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.


More from our partners