From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast food restaurants use of social media runs the gamut.
To better understand how effective social media really is for these brands, SocialFlow tracked Facebook chatter across seven fast food restaurants—McDonald's, KFC, Subway, Burger King, Sonic, Taco Bell and Wendy's—from Oct. 1 to 29.
It's important to note that Taco Bell went dark on social media on Oct. 28 as part of a marketing stunt to promote a new mobile ordering app, so a small portion of the data (from Oct. 28-29) are not indicative of how the brand typically fares on social media.
One of the key takeaways: Having a massive following doesn't correlate to engagement. For example, Subway only claims 27 million Facebook "likes" compared to McDonald's 51 million. But, the brand raked in 972,273 Facebook engagements (measuring shares and "likes") compared to Mickey D's 451,970.
Check out the below chart for a look at how often the brands post and the engagement that they are getting on Facebook.
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