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Kraft Foodservice

Kraft Foodservice

With a portfolio of high-performing products, unmatched marketing and sales support and innovative programs designed to grow your business, Kraft Foodservice is committed to your long-term success. We offer diverse brands to enhance your menu—plus expertise and resources to help your bottom line.

With Kraft Foodservice, you have a choice of products for virtually every occasion. Powerhouse brands your customers recognize and associate with high quality, including:

  • CRYSTAL LIGHT
  • MAXWELL HOUSE
  • A.1. Steak Sauce
  • GREY POUPON Dijon Mustard
  • PHILADELPHIA Cream Cheese

At Kraft, we're strongly committed to helping you grow your business. Merchandising tools and equipment services help you run your business smoothly and maximize consumer impact. Kraft Works, which provides menu insights, business building solutions and promotions, and the Kraft Culinary Centre, where our world-class chefs offer recipe development, are first-rate resources for operators serving Kraft brands.

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Food

Elevate the dining experience and boost loyalty with beloved brand names

In order to remain competitive, operators must stock brands customers know and love to showcase why diners should visit one establishment instead of another and to highlight value.

Food

Originality Is a Daily Practice

James Beard Award semifinalist® Chef Bo Fowler of BiXi Beer in Chicago to talks originality, high expectations, and what PHILADELPHIA® Cream Cheese brings to her kitchen.

Food

Originality Is More Than Flavor, It’s a Mindset

James Beard Award semifinalist® Chef Lamar Moore talks about originality, consistency, and what it really takes to lead a kitchen.

Food

Five Ways With Philadelphia

Endless versatility, five bold takes—with the one and only Philly.

Operations

Driving consumer enthusiasm

Today more than ever, consumers seek elevated experiences when dining away from home. For operators, this means that offering items that are designed to generate enthusiasm is crucial in order to effectively compete for share of stomach.

Beverage

Diversify beverage offerings for a healthier bottom line

The moves that consumers have been making toward health in the last few years can no longer be considered just a trend—they’re now the norm, and retailers and foodservice operators have had to answer the call for healthier options in order to compete for share of stomach.

Consumer Trends

Going green: How sustainability appeals to wellness trend

Just a few years ago, terms such as “farm-to-table,” “organic,” and “vegan” were primarily limited to hippie-dippie restaurants and health food store products, but they’re now ubiquitous. From quick-service restaurants and white-tablecloth spots and even to the corner grocery store, this trend of consumers seeking healthier and more mindful food options shows no signs of slowing down.

Operations

Grooming flavor profiles in the menu-labeling era

Most restaurant operators are looking long and hard at flavor profiles and calorie counts in this age of menu labeling. Posting the calories of restaurant menu items has been the law in parts of the country for several years, and before long, it will be required nationwide for chains with 20 or more units.

Food

Create menu excitement with signature condiments

An operator doesn’t need a skilled culinary team or a big labor budget to create flavorful, on-trend condiments for appetizers, small plates, sandwiches and entrées. In fact, making stellar condiments can be as simple as combining mayonnaise with herbs, spices or other ingredients already on hand.

Consumer Trends

Consumers’ evolving tastes

While it’s inevitable consumers’ tastes in food change from year to year—keeping the savviest of foodservice professionals on their toes—there have been other dramatic shifts in the industry over the last five to 10 years that demand operators’ attention, regardless of the segment they’re part of.

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