FROM OUR PARTNER
With a portfolio of high-performing products, unmatched marketing and sales support and innovative programs designed to grow your business, Kraft Foodservice is committed to your long-term success. We offer diverse brands to enhance your menu—plus expertise and resources to help your bottom line.
With Kraft Foodservice, you have a choice of products for virtually every occasion. Powerhouse brands your customers recognize and associate with high quality, including:
- CRYSTAL LIGHT
- MAXWELL HOUSE
- A.1. Steak Sauce
- GREY POUPON Dijon Mustard
- PHILADELPHIA Cream Cheese
At Kraft, we're strongly committed to helping you grow your business. Merchandising tools and equipment services help you run your business smoothly and maximize consumer impact. Kraft Works, which provides menu insights, business building solutions and promotions, and the Kraft Culinary Centre, where our world-class chefs offer recipe development, are first-rate resources for operators serving Kraft brands.
Driving consumer enthusiasm
Today more than ever, consumers seek elevated experiences when dining away from home. For operators, this means that offering items that are designed to generate enthusiasm is crucial in order to effectively compete for share of stomach.
Diversify beverage offerings for a healthier bottom line
The moves that consumers have been making toward health in the last few years can no longer be considered just a trend—they’re now the norm, and retailers and foodservice operators have had to answer the call for healthier options in order to compete for share of stomach.
Just a few years ago, terms such as “farm-to-table,” “organic,” and “vegan” were primarily limited to hippie-dippie restaurants and health food store products, but they’re now ubiquitous. From quick-service restaurants and white-tablecloth spots and even to the corner grocery store, this trend of consumers seeking healthier and more mindful food options shows no signs of slowing down.
Most restaurant operators are looking long and hard at flavor profiles and calorie counts in this age of menu labeling. Posting the calories of restaurant menu items has been the law in parts of the country for several years, and before long, it will be required nationwide for chains with 20 or more units.