Starbucks’ same-store sales jump on traffic gains

Starbucks’ U.S. market saw comps grow 9 percent year over year during the fourth quarter, the chain announced Thursday.

Same-store sales rose as result of climbing traffic, the coffee giant said, which increased 4 percent in its Americas region, a segment that includes the U.S.

Net revenues for the Americas increased 11 percent from the year-ago quarter, to $3.4 billion, partially driven by incremental incomes from new unit openings. 

“Our results underscore the success of the investments we continue to make in our people and business, in new beverage and food innovation and in groundbreaking technology innovation that is deepening our connection to customers everywhere,” CEO Howard Schultz in a statement.

During Q4, Starbucks continued its growing tech investment, completing the nationwide rollout of its Mobile Order & Pay platform and launching a long-awaited delivery pilot in the Empire State Building. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Marketing

There's plenty happening at the high end of the pricing barbell, too

Reality Check: Decadent meal choices are also proliferating, for a lot more than $5.

Financing

Reassessing McDonald's tech deals from 2019

The Bottom Line: The fast-food giant’s decision to end its drive-thru AI test with IBM is the latest pullback away from a pair of technology acquisitions it made five years ago.

Operations

Trend or fad? These restaurant currents could go either way

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?

Trending

More from our partners