Subway fans cry out for a return of the $5 Footlong

subway footlong

Submarine lovers and penny pinchers alike aren’t happy about the loss of Subway’s $5 Footlong, and they’re letting the chain know it through some hair-curling posts on social media. It may not be the Submageddon the chain had envisioned when it announced a hike to $6 for the sandwich earlier this week.

 

 

 

 

 

In response, the chain has been issuing a blanket response to customers wondering where their beloved sandwich deal has gone.

 

 

Many fans pointed fingers, altogether inaccurate fingers, at disgraced former pitchman Jared Fogle, who had absolutely nothing to do with the decision. (Also, if you have the Twitter handle “ArsonbyLarson,” are you really in a judicial position?)

 

 

Some customers have barked that they wouldn’t get out of bed to pay $6 for what had been more or less $5 worth of bread, meat and cheese a week ago. Others are more militant about the whole deal. 

 

 

The announcement opened old wounds, with customers calling into question the quality of ingredients and the value of the deal.

 

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Restaurants are worried about the Sysco-Restaurant Depot deal. Should they be?

Independent operators were shaken when the broadline distributor announced a $29 billion acquisition of the cash-and-carry operation. But some say the deal could have some real benefits.

Financing

How will McDonald’s affect the beverage market?

The Bottom Line: The fast-food giant begins its big push into the fast-growing drinks business starting next month. The impact may not be what you think it will be.

Marketing

Chili’s tries to catch lightning in a bottle again with chicken sandwich campaign

Marketing Bites: Like it did with its Big QP burger launch last year, the casual-dining chain is once again going after fast food’s value perception.

Trending

More from our partners