Breaking away from other quick-service chains and coffee concepts, Burger King announced Friday a $5-per-month coffee subscription program.
The BK Cafe Subscription, available only through the burger chain’s app, entitles users to one small hot brewed coffee per day for “the price of a large cappuccino from Starbucks,” according to the company’s marketing materials.
Burger King’s other coffee offerings, including iced coffee, frappes and specialty drinks, are not included in the subscription.
Users must sign up for the Burger King app and must use it to redeem the coffee subscription.
“We continue to leverage technology to enhance our guests’ experience in our restaurants,” Chris Finazzo, North American president of Burger King Corp., said in a statement.
The program’s rollout comes as Burger King parent company Restaurant Brands International works to boost its digital footprint, including delivery programs, loyalty and ordering kiosks.
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