Customers Demand Touchless Experiences

Photograph courtesy of Server

While states and individual restaurants are varied in their approach to reopening, many customers agree on what makes them feel comfortable when ordering takeout from or dining at a restaurant. With consumers saying that cleanliness and sanitation are the top consideration when selecting a restaurant, even more so than in May of 2020, access to hand sanitizer, regularly sanitized surfaces, single-use items and touchless experiences will remain the status quo for the future [1]. The United States has seen a 20% increase in preference for contactless operations [2], with numerous industries adapting to this change. And there are numerous areas within a restaurant that customers expect to be touchless in order to feel safe and comfortable.

Contactless Payment

For U.S. consumers, the ability to make contactless payment is a priority, with 61% of consumers saying they now prefer to make purchases from businesses that accept contactless payment [3]. Restaurants have risen to the challenge in numerous ways, from offering payment options at the table to offering mobile payment options like Google Pay. As of November 2020, 45% of Americans prefer to view the menu, order, and pay with their phone rather than interact with waitstaff during COVID-19, and 40% want to continue doing so once the pandemic is over [4]. With COVID-era behaviors informing how customers will act in the future, many operators are investing in long-term contactless solutions. Contact-free payment is estimated to grow up to $6 trillion worldwide by 2024, from about $2 trillion in 2020 [5]. 

Touchless Bathrooms

One area where consumers almost unanimously agree is in their desire for touchless bathrooms. Ninety-one percent of Americans believe it’s extremely or somewhat important that public restrooms are equipped with touchless fixtures [6]. While clean bathrooms were a priority for diners before the pandemic, 60% say that their preference for touchless handwashing fixtures has risen a great deal since the pandemic.

Touchless Condiments

Consumers also express interest in touchless solutions for dispensing condiments when dining in restaurants. When considering which restaurant to choose, 55% of consumers say that not sharing condiment bottles is a requirement [7].

To bring the touchless experience to condiment dispensing, Server Products is offering three Touchless Express condiment pump styles. With both pouched and pour-in units, these dispensers are activated by holding a hand over its sensor to dispense any size portion up to one ounce without the fear of spreading contaminants. Touchless Express dispensers allow back-of-house staff or front-of-house customers to safely dispense condiments without using unsafe and wasteful single-use packets. Visit the Touchless Express website to see product details, find an online retailer or contact your Server Products sales rep.

[1] Datassential COVID-19 Report: Optimistically Cautious, January 2021

[2] McKinsey

[3] Mobile Payments Today

[4]Appetize Contactless Technology Survey, November 2020

[5] Juniper Research

[6] Bradley Corporate Healthy Hand Washing Survey, 2020

[7] Datassential COVID-19 Report 15, April 2020


This post is sponsored by Server


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