Home-cooking platform Shef raises $20M

The company said it intends to use the money to expand to new markets and to lobby lawmakers to create laws allowing home cooks to sell their creations.
Photo courtesy Shef

Shef, a digital platform that allows home cooks to sell their meals, has raised $20 million in funding, the company announced Wednesday.

Shef was founded in 2019 and currently has a waitlist of more than 12,000 potential cooks. The cash infusion will allow the company to expand into new markets while also lobbying for laws to allow home cooks to safely sell their creations in more cities and states, San Francisco-based Shef said in a statement.

The funding round included notable investors such as TV host Padma Lakshmi, actors Tiffany Haddish and Orlando Bloom, singer Katy Perry, chef Aaron Sanchez and NBA player Andre Iguodala.

Shef hired Danielle Merida, former general counsel for TaskRabbit, to work with policymakers around the country on the issue. In the last year, 44 new bills related to home cooking have been introduced in 29 states, the company said.

More than 85% of the cooks on Shef’s platform identify as people of color, the company said.

“We’re excited to continue advocating for the safe expansion of home cooking laws to help underrepresented communities land on their feet after the pandemic,” Alvin Salehi, Shef co-founder and former White House senior technology advisor, said in a statement.

Shef currently operates in the Bay Area, New York, Seattle, Chicago, Houston, Austin and Boston.

The company’s website features a wide assortment of global dining options, searchable by zip code, from Indian curry to Japanese pork katsu to African cassava pottage and Caribbean jerk chicken. Shef’s cooks frequently prepare dishes from their home countries. The platform has been an important lifeline, especially during the pandemic, the company said.

“I used to work in the restaurant business,” Thai chef Saowanee Flores said in a statement. “When COVID-19 hit us, Shef saved me. It has been over a year now and I am doing so well on Shef. It has changed my life and impacted my future … I am now able to share my authentic recipes and passion for cooking while making money at the same time.”

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Who's on your fantasy restaurant-management team?

Reality Check: Why bother with fantasy football when the ideal virtual C-suite is waiting to be picked? Here's my roster.


Veggie Grill evolves the menu to keep pace with plant-based trends

Behind the Menu: Since the fast casual’s start in 2006, many new meat and dairy alternatives have come to market and consumers’ health perceptions have changed. Veggie Grill has been forced to change too.


The Subway saga takes another turn

The Bottom Line: Just when we thought the massive deal was set to go through, the feds stepped in to have their say.


More from our partners