To kiosk, or not to kiosk

Self-service kiosks can make ordering and payment easy for busy limited-service customers, and they may still benefit from a novelty factor in some markets. Not to mention that kiosks can ease labor demands for operators. But the majority of consumers are at least somewhat skeptical—they want the convenience, but don’t necessarily want to help solve for minimum-wage pressures.

13% of consumers (and 20% of 18-to 44-year-olds) have used a self-service kiosk to place an order in a limited-service restaurant.

41% of millennials say they would be likely to use a kiosk at a limited-service restaurant if offered. 

59% of consumers believe kiosk ordering will become more prevalent due to increased minimum wages.

53% will have a decreased opinion of a restaurant that automates as a response.

Sources: Technomic’s Consumer Brand Metrics; Takeout & Off-Premise Consumer Trend Report