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Nekter Juice Bar and Portillo’s test car-based ordering

The trial, available only to select BMW owners, lets drivers order by pushing a button, before being given driving directions to pick up their food.
Photograph: Shutterstock

Select BMW owners can now order Nekter Juice Bar and Portillo’s from their cars with the push of a button, part of a test conducted by food ordering platform Olo, the company announced Friday.

Eligible customers can order and pay by pushing a button, and are then given driving directions to pick up their food.

"Since day one at Nekter Juice Bar, it's been our mission to make our menu of fresh and nutritious juices, Superfood smoothies and acai bowls easily accessible to everyone on their individual paths to wellness," said Steve Schulze, co-founder and CEO of Nekter. "Collaborating with innovative and forward-thinking brands such as BMW and Olo will help us expand this accessibility while also supporting our speed-of-service initiatives for people on the go."

The test, available on compatible BMW vehicles made after 2015, runs through the remainder of the year.

Consumers can log on to the BMW Labs website to check their eligibility and preconfigure an order. The service allows drivers to order favorites and repeat orders.

The move is the latest in tech-enabled ordering from chain restaurants just this week. Chipotle announced Thursday that customers can now order via Amazon’s voice-enabled Alexa devices. And Wingstop announced a partnership with online-gaming site Twitch that lets players and streaming-video watchers place an order.

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