Sales tactics boosting sales and traffic

Even industry stalwarts have had to shift their practices to grow their businesses. Here’s how some of the top 100 independent operators are improving sales and traffic.

“This year we are building and maintaining relationships with the Nashville Convention & Visitors Center and local hotels.” —The Southern Steak & Oyster 

“Exploring options to add a patio and building our breakfast business with the local corporate community.”
—Founding Farmers Tyson 

“Added more outdoor patio space and off-premise catering options.” —Frankenmuth Bavarian Inn 

“In 2017, we invested in some property revitalization and expanded marketing and PR efforts.” —‘21’ Club 

“Revamped and revitalized the menu to highlight the most popular items.” —Vandal 

“We closed for 27 days in January for a major update to the kitchen and dining room.” —Hugo’s Frog Bar

“We introduced a few different tactics to help grow our email databases and launched a fall lunch promotion to help build sales.” —Abe & Louie’s