Yum names 40-year-old Niccol to head Taco Bell

Yum! Brands has tapped Brian Niccol, the 40-year-old president of Taco Bell, to succeed Greg Creed as CEO of the Tex-Mex chain on Jan. 1.

Creed moves up on that date to CEO of Yum, succeeding David Novak, who will serve as chairman.

In announcing the selection of Niccol to head Yum’s largest chain, the franchisor said he will be charged with completing Creed’s 10-year mission of doubling Taco Bell’s systemwide sales by 2022 and adding 2,000 restaurants.

Niccol rose to the president’s job at Taco Bell through marketing, the same path taken by Creed and Novak to their prior posts.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Why Wingstop isn't afraid of Popeyes' chicken wings

The Bottom Line: The fast-casual wing chain says its sales improve when another brand pushes the product. Here’s why that might be.

Food

Mendocino Farms masters a meaty Philly cheesesteak sandwich—without the meat

Behind the Menu: The fast casual uses a mushroom-based meat alternative for its Philly Shroomsteak Sandwich, a new menu item targeted to flexitarians, not just vegans.

Workforce

Pay hike for couriers shakes up food delivery in NYC

Customers are paying more, and couriers are working less. What it all means for restaurants is still unclear, but some fear it could get ugly.

Trending

More from our partners