Costa Vida Fresh Mexican Grill is a limited-service Mexican concept focused on Baja-style burritos, tacos and other favorites all made in-house with fresh, natural ingredients. Made-to-order menu specialties include sweet pork, chipotle chicken and shredded beef, all served in fresh, housemade tortillas with traditional sides. Costa Vida Management Co. operates and franchises the chain. JD and Sarah Gardner founded Costa Vida in 2003 in Layton, Utah. The chain has since expanded primarily through franchising. In early 2011, Abundant Brands agreed to merge operations of its Bajio Mexican Grill concept into the Costa Vida Fresh Mexican Grill chain and become a Costa Vida franchisee. Under the agreement, Abundant Brands converted ownership and rebranded 16 Bajio units in Arizona and Utah to Costa Vida in the first quarter of 2011.
|2011 Systemwide Sales||$30,500,000|
|% Change in Sales||26.3%|
|2011 U.S. Units||40|
|2011 Average Unit Volume||$960,000|
|% Change in AUV||-8.6%|
|Future 50 Year||2012|