Orange Leaf Frozen Yogurt is a quickservice frozen-dessert concept. The chain offers both decadent dessert flavors of frozen yogurt as well as more healthful fruit-based flavors. In addition, Orange Leaf boasts a family-friendly atmosphere. Orange Leaf Frozen Yogurt is a privately held company. Units are primarily inline structures and range in size from 2,000 to 2,500 square feet. Locations are decorated with a vibrant orange, green and white color palette designed to create a visually uplifting ambience. Modern plastic chairs and tables are scattered throughout the wooden floors, and a few bar stools at a small counter are also available. Other design elements include pictures of customers enjoying frozen yogurt, green hanging lamps and orange tiling around the self-serve frozen-yogurt machines. All restaurants are strictly counter-service operations. Guests help themselves to the frozen yogurt and toppings bar, then pay by the weight of their dessert. Orange Leaf Frozen Yogurt was purchased by CEO Reese Travis in mid-2010. At the time the company only had 15 units, but has since grown to over 115 locations, including two in Australia. The chain primarily operates in the Midwest and Eastern U.S.
Orange Leaf Frozen Yogurt offers its frozen yogurt for lunch, dinner and snacks on a daily basis. Orange Leaf has a total of 65 rotating frozen-yogurt flavors. Flavors include brownie batter, green apple, chocolate cheesecake, banana, raspberry lemonade, coconut, lemon, coffee and white chocolate strawberry. Seasonal flavors include pumpkin pie, eggnog and gingerbread. A sampling of the 30 toppings available includes a variety of fresh fruit, jelly beans, various cereals and granola, as well as candy bar pieces.
|Location||Oklahoma City, Okla.|
|2011 Systemwide Sales||$46,500,000*|
|% Change in Sales||210.0%|
|2011 U.S. Units||114|
|2011 Average Unit Volume||$550,000|
|% Change in AUV||0.0%|
|Future 50 Year||2012|