Roosters is a traditional casual-dining concept offering a varied menu that includes signature jumbo chicken wings, served whole instead of in conventional sections, along with items such as burgers, sandwiches, pizzas and specialty “dumpster” fries. The chain positions itself as a fun, family-friendly dining option with moderately priced meals served in a casual, sports-friendly atmosphere. Parent Roosters Inc. is a private company. Bob and Corrine Frick opened the first Roosters restaurant in 1988 in Dayton, Ohio. The Fricks partnered with Dan Ponton to expand the concept in 1991. Locations have since opened in several states across the Midwest. Roosters Inc. launched Rooster’s Franchising LLC as its franchising arm in 2006. The Roosters chain is also sometimes referred to as BC Roosters and Roosters Wings.
|2011 Systemwide Sales||$34,000,000*|
|% Change in Sales||10.6%|
|2011 U.S. Units||25|
|2011 Average Unit Volume||$1,400,000|
|% Change in AUV||-1.0%|
|Future 50 Year||2012|