Introducing a global ingredient in a familiar platform is a low-risk way to get buy-in from customers. Sandwiches are a natural platform for ethnic breads. Operators are turning to breads from India, the Middle East, the Balkans and Southeast Asia to differentiate the sandwich menu with unique twists. But these breads are also accompanying appetizers and sides and serving as a base for pizza on mainstream menus.

13. Naan


Hummus and Naan at

Granite City Food & Brewery

14. Bao


Short Rib Bao Bun Tacos at


15. Roti


Poulet Roti at

Cafe Boulud

Source: Technomic Ignite menu data