Introducing a global ingredient in a familiar platform is a low-risk way to get buy-in from customers. Sandwiches are a natural platform for ethnic breads. Operators are turning to breads from India, the Middle East, the Balkans and Southeast Asia to differentiate the sandwich menu with unique twists. But these breads are also accompanying appetizers and sides and serving as a base for pizza on mainstream menus.
Hummus and Naan at
Granite City Food & Brewery
Short Rib Bao Bun Tacos at
Poulet Roti at
Source: Technomic Ignite menu data