The Halal Guys started as a New York City food cart before it opened brick-and-mortar stores. After changing the menu to a simple selection of hearty Middle Eastern food, the brand has taken off, adding more than 30 units in the last year and posting sales growth of a whopping 740%. The brand keeps things simple, serving up large portions of meat, rice, falafel, hummus and a craveable “white sauce” that fit halal dietary standards.
1. Halal Guys
2016 U.S. Systemwide Sales: $25.2 million (up 740.0%)
2016 Units: 35 (up 775.0%)
Concept: A food cart turned brick-and-mortar chain serving Middle Eastern and Mediterranean fare
2016 Units: 35 (up 775.0%)
Concept: A food cart turned brick-and-mortar chain serving Middle Eastern and Mediterranean fare