The fast-casual chain bought its own farm last year to supply fresh produce to its restaurants. B.good also revamped its mobile app to include features that reflect the chain’s commitment to telling the stories behind its food and giving back to the community. One such feature includes letting consumers donate food to local schools. Going forward, B.good plans to continue growing in the Northeast.
24. b.good
2016 U.S. Systemwide Sales: $36 million (up 55.2%)
2016 Units: 40 (up 42.9%)
Concept: A health-focused chain using the slogan “food with roots” to describe its natural, seasonal and locally sourced menu
2016 Units: 40 (up 42.9%)
Concept: A health-focused chain using the slogan “food with roots” to describe its natural, seasonal and locally sourced menu