At a time when chains are pouring into the delivery market, Domino’s is finding new turf to explore. The unabashed leader in delivery added more than 150,00 Hotspots—unconventional delivery zones in parks, at beaches and at other spots without an address. “We listened to customers and their need for pizza delivery to locations without a traditional address,” said Russell Weiner, president of Domino’s USA. Users check via Domino’s app or website to make sure they are near a Hotspot, then order and pay, with the option to leave directions for the driver.