Domino's

Consumer Trends

Domino’s is surviving on brand image, even with recent closures

Guest Check: Here’s how consumers perceive the big pizza chains, and how Papa Johns and Pizza Hut can stop the bleeding.

Financing

One quiet Domino's strength: few closures

The Bottom Line: The shutdown of 13 locations in Ohio highlights the rarity of closures at the dominant fast-food pizza chain. But the market is changing.

Marketing Bites: The pizza chain raises questions about what truly defines an iconic menu item and whether encouraging visits to competitors is brilliant or risky.

Behind the Menu: Taste, customization, and operational simplicity were major R&D goals, but it's no accident that the Detroit-style Domino is rectangular-shaped like the pizza chain’s logo.

The fast-food pizza chain's premium series, including its new Slice Sauce, did not resonate with consumers last quarter.

He has been with the company for over 15 years, including roles in innovation, marketing, international, and operations.

The pizza chain’s CEO will retire at the end of September and will step into the executive chairman role. He spearheaded the historic ‘Oh Yes We Did’ turnaround campaign.

Marketing Bites: A third-party tech issue disrupted Friday night business, but the chain is extending the promotion to make up for it.

A noisy first quarter impacted the pizza chain’s performance, but Russell Weiner said it’s better positioned for the long term because of stronger profitability and scale.

The pizza chain’s online customers will be able to see more details about their order and get more accurate order-ready times as they wait for their pizza.

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