Domino's

Marketing

The pizza business, looking for customers, takes on burger chains

Papa Johns is bringing back its Cheesy Burger Pizza, after Pizza Hut created its Cheeseburger Melt, as major fast-food chains face challenges with their value reputation.

Marketing

How Domino's broke new ground with a tell-all ad campaign

Restaurant Rewind: Few other chains have dared be as forthcoming about product quality as the pizza chain was. Now it's taking the opposite track. How's that likely to go?

The pizza giant believes it has good products. It just needs to do a better job of telling customers about it. The company is also promising a lot more menu innovation.

The pizza chain saw transaction growth in both delivery and carryout and from all groups, as the company’s loyalty program and value take hold.

The pizza delivery chain will give customers $3 coupons for their next delivery order if they tip their drivers $3 or more.

New York City built its pizza reputation on foldable slices topped with sauce and cheese. Recently, the big chains are getting in on the action and New York-style pizza is spreading across the country.

The Bottom Line: Growth that came so easy to pizza delivery chains like Domino’s, Pizza Hut and Papa Johns is now much harder to come by. And now two of them are looking for new leadership.

The pizza delivery chain added the largest number of new operators in 15 years in 2023. All of them started as delivery drivers or other employees within the system.

The pizza chain's transactions increased late last year, largely due to the unique buy-one, get-one-free promotion and growth in its reconfigured Domino's Rewards loyalty program.

Domino's Pizza Enterprises blamed sales weakness in Asia on consumer rejection of American brands over the Israel-Palestine crisis.

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