Marketing
Domino's upgrades its loyalty program
The pizza chain is reducing how much customers need to spend to earn points and will let customers earn points earlier. It is the latest fast-food company to upgrade its loyalty program, which has become a key marketing tool.
Financing
Domino's has a plan to get delivery sales back, and investors are buying it
The pizza delivery chain plans to innovate its way into customers’ good graces and has massive hopes for its Uber Eats partnership. Its stock has taken off.