Domino's

Financing

Domino's increasingly dominates the fast-food pizza market

Despite a host of challenges, Domino’s has only tightened its grip on the quick-service pizza market. Its recent performance has solidified that status.

Financing

Domino’s paints a dim picture of the current environment

Domino's posted its best sales in nearly two years with a winning $9.99 pizza deal, but even the pizza giant's CFO warns that the broader restaurant industry slowdown is intensifying—and things could get uglier from here.

Domino's delivered another strong quarter with 5.2% same-store sales growth, proving that aggressive value pricing and stuffed crust can still move the needle in a brutal pizza market where most chains are struggling to find their footing.

The fast-food pizza chain has a new jingle from singer-songwriter Shaboozey, along with new branding featuring bolder colors and typeface. Premium pizzas will get a new black-and-gold box.

The Ann Arbor, Michigan-based pizza chain has introduced new television ads saying that its $6.99 Mix & Match deal compares favorably to other fast-food chains.

The Bottom Line: The pizza chain has been able to open a lot more new restaurants than its primary competitors, even in the face of a difficult market.

The fast-food pizza chain generated unexpectedly strong sales. Much of that came from record carryout orders, driven by the chain’s new Stuffed Crust pizza and its loyalty program.

The Bottom Line: The pizza chain’s deal with DoorDash appears to be working as expected, according to the data firm M Science. Those aggregators have become vital for Domino’s market share, and other chains too.

Domino’s and Little Caesars both introduced $9.99 deals this week as fast-food pizza chains work to reverse stubbornly weak sales.

The fast-food pizza chain reported slower-than-expected sales and cut staff amid a continued difficult environment. But it also found a winner with its new stuffed-crust pizza.

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