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Behind the Menu

Food

Noodles & Company moves menu in a heartier direction with its first baked entree

 By Patricia Cobe on Sep. 12, 2023

Behind the Menu: Executive chef Nick Graff developed Chicken Parmesan to offer guests a classic Italian main dish at a fast-casual price point.

Food

How Crumbl Cookies creates its weekly rotating menu

 By Patricia Cobe on Sep. 05, 2023

Behind the Menu: The fast-growing chain has developed hundreds of recipes in its history using a robust testing process and considerable customer feedback. But most cookies never return to the rotation.

Food

Smashburger's S'mac & Cheese Burger smashed LTO expectations

By Patricia Cobe on Aug. 24, 2023

Behind the Menu: The mashup of two favorites—mac ‘n cheese and burgers—took two years to perfect but became the chain’s best-selling limited-time item of the past two years.

Food

Capriotti's puts NYC bodega sandwich on national culinary map

By Patricia Cobe on Aug. 17, 2023

Behind the Menu: The chopped cheese sandwich is little known outside of New York City’s neighborhood delis and groceries, but Capriotti’s is set to change that with its latest LTO.

Food

YouTube's 'Queen of Cakes' creates limited-time menu for Paris Baguette

By Patricia Cobe on Jul. 13, 2023

Behind the Menu: Yolanda Gampp partnered with the bakery café chain on three new tennis-themed items—a doughnut, cake slice and latte.

Food

The Maple Pepper Bacon Sandwich continues Chick-fil-A's mission to grow the grilled category

By Patricia Cobe on Jun. 29, 2023

Behind the Menu: The new LTO, currently in test, is the chain's first grilled chicken sandwich introduced since 2019. But it probably won’t be the last.

Food

Fuku's new chicken sandwich pays tribute to Pride Month

By Patricia Cobe on Jun. 08, 2023

Every June, David Chang’s fast casual offers a sandwich LTO to support the LGBTQIA+ community. The Sashay Filet Biscuit is the latest.

Food

Shake Shack tasted lots of plant-based burgers before launching Veggie Shack

By Patricia Cobe on May 17, 2023

Executive chef John Karangis loves to cook vegetables, and after many iterations, he found a way to transform them into a burger made with real veggies.

Food

Panda Express menus Spicy Wagyu Beef Dumplings at a quick-service price point

By Patricia Cobe on May 02, 2023

The new Szechuan-inspired menu item, currently in test at the Panda Express Innovation Kitchen location, introduces a premium beef in a wok-tossed entree.

Food

Starbird's latest LTO flavors the menu with Chinese-American accents

By Patricia Cobe on Apr. 25, 2023

Behind the Menu: Orange Chicken works across every menu category—tenders, wings, salads and sandwiches—a goal of the fast casual’s R&D.

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