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Behind the Menu

Food

Taco John's travels back to its 'West-Mex' roots to spice up the menu

 By Patricia Cobe on Jun. 18, 2025

Behind the Menu: Starting with its new Fiesta sauce and maximizing what’s already stocked in the pantry, the Mexican fast-food chain is driving flavor throughout its platform.

Food

An eye on food waste inspires a chicken salad that becomes a best seller

 By Patricia Cobe on Jun. 11, 2025

Behind the Menu: Millers All Day repurposed leftover breakfast waffles into croutons to create a new signature—the Chicken and Waffle Salad. It’s a unique spin on Southern comfort.

Food

Nick the Greek's Mediterranean Steak Bowl has a fine-dining pedigree

By Patricia Cobe on Jun. 04, 2025

Behind the Menu: New executive chef Luis Moreno is elevating the menu without complicating operations for the fast casual’s franchisees, starting with a bowl that pushes the boundaries of flavor.

Beverage

Hilton's new 'apertivo hour' offers an Italian-style rooftop bar experience that spans the seasons

By Patricia Cobe on May 14, 2025

Behind the Menu: The hotel’s food and beverage team transformed the former summertime bar atop the Conrad New York Downtown into Leonessa, turning the space into a three-season destination with a cocktail list filled with spritzes, bitters, martinis and spirit-free drinks.

Food

Protein Bar & Kitchen rolled out 10 items, adding just 2 new ingredients to its pantry

By Patricia Cobe on May 07, 2025

Behind the Menu: Smart cross-utilization of products allowed the fast casual to expand its permanent menu without complicating sourcing and operations.

Food

Jollibee's chicken-centric menu welcomes new smashed burgers in the U.S.

By Patricia Cobe on Apr. 30, 2025

Behind the Menu: The Philippines-born quick-service chain was aiming for a best-in-class burger at a value price. Here’s how they did it, launching three variations starting at $5.99.

Food

New brunch menu at fast-casual La Madeleine is packed with full-service style

By Patricia Cobe on Apr. 14, 2025

Behind the Menu: The Dallas-based bakery cafe offers fresh takes on brunch classics along with original creations, all with a touch of French flair.

Food

Vegetable innovation powers the menu at fast-casual Dig

By Patricia Cobe on Apr. 08, 2025

Behind the Menu: Unique veggie preparations, driven by customer cravings and hyper-seasonality, set the chain’s limited-time offers apart in a crowded segment.

Beverage

Social listening and cultural moments inspire Jack in the Box milkshakes

By Patricia Cobe on Apr. 01, 2025

Behind the Menu: The fast-food chain sets its shakes apart with unique flavors and product partnerships that excite customers and build incremental transactions.

Food

Why Piada Italian Street Food developed its newest item to fit a to-go bag

By Patricia Cobe on Mar. 26, 2025

Behind the Menu: The fast casual’s signature Piada Sticks didn’t travel well, but they inspired the idea for the more compact Piada Pockets, available now in three flavors.

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