Behind the Menu

By Patricia Cobe on Apr. 30, 2025

Behind the Menu: The Philippines-born quick-service chain was aiming for a best-in-class burger at a value price. Here’s how they did it, launching three variations starting at $5.99.

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Food

New brunch menu at fast-casual La Madeleine is packed with full-service style

By Patricia Cobe on Apr. 14, 2025

Behind the Menu: The Dallas-based bakery cafe offers fresh takes on brunch classics along with original creations, all with a touch of French flair.

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Vegetable innovation powers the menu at fast-casual Dig

By Patricia Cobe on Apr. 08, 2025

Behind the Menu: Unique veggie preparations, driven by customer cravings and hyper-seasonality, set the chain’s limited-time offers apart in a crowded segment.

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Beverage

Social listening and cultural moments inspire Jack in the Box milkshakes

By Patricia Cobe on Apr. 01, 2025

Behind the Menu: The fast-food chain sets its shakes apart with unique flavors and product partnerships that excite customers and build incremental transactions.

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Food

Why Piada Italian Street Food developed its newest item to fit a to-go bag

By Patricia Cobe on Mar. 26, 2025

Behind the Menu: The fast casual’s signature Piada Sticks didn’t travel well, but they inspired the idea for the more compact Piada Pockets, available now in three flavors.

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Food

Pei Wei expands its pantry to launch lighter, protein-focused dishes

By Patricia Cobe on Mar. 19, 2025

Behind the Menu: The new items target healthy lifestyles, providing balance to the fast casual’s more indulgent Asian classics.

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Shipley Do-Nuts pivots to the savory side with best-selling breakfast kolaches

By Patricia Cobe on Mar. 12, 2025

Behind the Menu: The Houston-based donut chain launched the egg-and-cheese-filled pastries as a limited-time offer and they broke sales records, landing them on the permanent menu.

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Food