Marketing Bites


The weekly column from Associate Editor Reyna Estrada looks at the week’s marketing developments in the restaurant space. Marketing is constantly changing and evolving, and Reyna looks at the different campaigns and overall trends.


McDonald's brings back Adult Happy Meals

Marketing Bites: McDonald’s has teamed up with Kerwin Frost to launch new limited edition adult happy meals. Dunkin’ and Martha Stewart launch martini glasses. And Kura Sushi introduces a new Bikkura Pon prize collection


Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

Marketing Bites: Restaurant chains continue to push holiday promos. Meanwhile, White Castle launches affordable promos and other chains celebrate National Pickle Day.

Marketing Bites: Various chains launch holiday promos; Dunkin’ and Bark team up on dog toys for a cause; and chicken chains celebrate National Fried Chicken Sandwich Day in creative ways.

Marketing Bites: More restaurant chains are getting ready for Halloween weekend. Other chains are honoring public servants this week. And a look at what food-centric holidays are coming up.

Marketing Bites: From Barbz Day to free pizza promotions, here’s a look at what’s new in restaurant marketing.

Marketing Bites: Restaurant chains continue to get into the spooky spirit. White Castle debuts new merch. And chains celebrate other food-centric holidays.

Marketing Bites: Restaurant chains launch spooky specials, Taco Bell is giving away free tacos for life and Jimmy John’s tries out boy math.

Marketing Bites: Dairy Queen drops new merch, the Spongmonkeys debut their first single and a variety of food-centric holidays are around the corner.

Marketing Bites: The burger giant launches a limited-edition Homecoming Meal, Panera is paying for dating subscription services and Schlotzsky’s debuts a sandwich-inspired home decor line.

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