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Marketing Bites

 

The weekly column from Managing Editor Heather Lalley, looking at the restaurant industry's latest marketing gimmicks, trends and campaigns. 

Marketing

Is Paris ready for Wingstop?

 By Heather Lalley on Jul. 24, 2024

Marketing Bites: Piggybacking on the Olympics, the fast-casual chicken chain is opening a pop-up restaurant in the French capital, a teaser to what could become 200 restaurants in the country.

Marketing

Pack your bags for the Taco Bell retirement community

 By Heather Lalley on Jul. 10, 2024

Marketing Bites: The quick-service chain is opening The Cantinas for just one weekend next month, promising a “leisure lifestyle” for all ages. Plus, French Fry Day is near.

Marketing

White Castle markets late nights, Chipotle plays the Celebrity Card

By Heather Lalley on Jun. 27, 2024

Marketing Bites: Chains get increasingly creative as they duke it out for traffic to lure consumers who are pulling back.

Marketing

Restaurants are putting some dollars behind their Pride Month rainbows

By Heather Lalley on Jun. 05, 2024

Marketing Bites: Restaurant operators big and small seem to be realizing that “rainbow washing” doesn’t mean much if it’s not backed up by donations.

Marketing

When a supply chain ‘shortage’ becomes a marketing boon

By Heather Lalley on May 29, 2024

Marketing Bites: Subway is the latest example of a restaurant chain capitalizing on real or inflated supply issues to boost sales.

Marketing

BurgerFi hopes customers give a cluck about its new name

By Heather Lalley on May 22, 2024

Marketing Bites: The struggling fast-casual burger chain, looking to goose sales with a new platform, said it is changing its name to ChickenFi. It's a marketing gambit that's been tried before.

Marketing

Restaurants: Don’t let your marketing stunt land you in the doghouse

By Heather Lalley on May 15, 2024

Marketing Bites: How a hot dog chain’s Bluey promo went awry. Plus: Zaxby’s partners with MrBeast and Popeyes jabs Chick-fil-A.

Marketing

How Chick-fil-A’s social media loss became El Pollo Loco’s gain

By Heather Lalley on May 08, 2024

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

Marketing

For restaurants, value messaging is more important than ever

By Heather Lalley on May 01, 2024

Marketing Bites: It’s been a rough start to the year for many chains. Plus: Restaurants celebrate moms, nurses and more in May.

Marketing

April 20 gives restaurants a new meaning for 'in the weeds'

By Heather Lalley on Apr. 18, 2024

Marketing Bites: As recreational marijuana is legalized in more states and consumers relax their attitudes around the drug, restaurants large and small are having some fun on 4-20, widely considered a national day of pot celebration.

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