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Marketing Bites

Heather Lalley

The weekly column from Senior Editor Heather Lalley looks at the week’s marketing developments in the restaurant space. Marketing is constantly changing and evolving, and Heather looks at the different campaigns and overall trends.

Marketing

More chains should let customers skip the Father’s Day marketing

Marketing Bites: A small number of companies are getting in on opt-out emails, Chipotle travels back to 1993 and more marketing news of the week.

Marketing

Slim Chickens tries to crack the student-athlete partnership code

Marketing Bites: A year after chains could hire college athletes for marketing deals, the chicken brand is launching a five-athlete council; plus more marketing news of the week.

Marketing Bites: Chains mark the start of Pride Month, Taco Bell teases more Mexican Pizza and more marketing news of the week.

Marketing Bites: Ladd Biro, founder of restaurant-centric public relations firm Champion Management, talks about the importance of mindful marketing when devastation strikes.

Marketing Bites: An apparent lack of communication and preparation turned the delivery app’s promo into a pro-don’t, Pizza Hut gets into the metaverse and more marketing news of the week.

Marketing Bites: The delivery app is seizing on cubicle-dwellers returning to their desks, Taco Bell teams up with Dolly Parton on a musical and more marketing news of the week.

Marketing Bites: Noodles & Company embraces Uncommon Goodness, Sweetgreen lands a new athlete ambassador, and chains get creative for Cinco de Mayo and Mother’s Day.

Marketing Bites: Restaurants are boosting their incentives to get customers to fork over their data, Friendly’s wants folks to save room for ice cream, and more marketing news of the week.

Marketing Bites: A standard partnership deal plus a name-image-likeness sponsorship with the college-aged Daly are on tap for the sports bar chain. Plus, more marketing news of the week.

Marketing Bites: Current events are offering some good fodder for discounts, Baskin-Robbins debuts a rebrand and more marketing news of the week.

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