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Marketing Bites

Heather Lalley

The weekly column from Senior Editor Heather Lalley looks at the week’s marketing developments in the restaurant space. Marketing is constantly changing and evolving, and Heather looks at the different campaigns and overall trends.

Marketing

More chains should let customers skip the Father’s Day marketing

 By Heather Lalley on Jun. 15, 2022

Marketing Bites: A small number of companies are getting in on opt-out emails, Chipotle travels back to 1993 and more marketing news of the week.

Marketing

Slim Chickens tries to crack the student-athlete partnership code

 By Heather Lalley on Jun. 08, 2022

Marketing Bites: A year after chains could hire college athletes for marketing deals, the chicken brand is launching a five-athlete council; plus more marketing news of the week.

Marketing

Restaurants want you to know they like rainbows—and gay people, too

By Heather Lalley on Jun. 02, 2022

Marketing Bites: Chains mark the start of Pride Month, Taco Bell teases more Mexican Pizza and more marketing news of the week.

Marketing

When tragedy forces a marketing pause

By Heather Lalley on May 25, 2022

Marketing Bites: Ladd Biro, founder of restaurant-centric public relations firm Champion Management, talks about the importance of mindful marketing when devastation strikes.

Marketing

Grubhub’s free lunch promo was a hot mess

By Heather Lalley on May 18, 2022

Marketing Bites: An apparent lack of communication and preparation turned the delivery app’s promo into a pro-don’t, Pizza Hut gets into the metaverse and more marketing news of the week.

Marketing

Why Grubhub is giving NYC office workers free lunch

By Heather Lalley on May 11, 2022

Marketing Bites: The delivery app is seizing on cubicle-dwellers returning to their desks, Taco Bell teams up with Dolly Parton on a musical and more marketing news of the week.

Marketing

Noodles’ new brand identity comes with big employee perks

By Heather Lalley on May 04, 2022

Marketing Bites: Noodles & Company embraces Uncommon Goodness, Sweetgreen lands a new athlete ambassador, and chains get creative for Cinco de Mayo and Mother’s Day.

Marketing

Pretty please: Chains really, really, really want you to sign up for their rewards programs

By Heather Lalley on Apr. 28, 2022

Marketing Bites: Restaurants are boosting their incentives to get customers to fork over their data, Friendly’s wants folks to save room for ice cream, and more marketing news of the week.

Marketing

Hooters tries to woo a new demographic with a double marketing deal with golfers John Daly and his son

By Heather Lalley on Apr. 20, 2022

Marketing Bites: A standard partnership deal plus a name-image-likeness sponsorship with the college-aged Daly are on tap for the sports bar chain. Plus, more marketing news of the week.

Marketing

Weed, taxes and high gas prices give marketers plenty of hooks

By Heather Lalley on Apr. 13, 2022

Marketing Bites: Current events are offering some good fodder for discounts, Baskin-Robbins debuts a rebrand and more marketing news of the week.

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