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Marketing Bites

 

The weekly column from Associate Editor Reyna Estrada looks at the week’s marketing developments in the restaurant space. Marketing is constantly changing and evolving, and Reyna looks at the different campaigns and overall trends.

Marketing

McDonald's brings back Adult Happy Meals

By Reyna Estrada on Dec. 01, 2023

Marketing Bites: McDonald’s has teamed up with Kerwin Frost to launch new limited edition adult happy meals. Dunkin’ and Martha Stewart launch martini glasses. And Kura Sushi introduces a new Bikkura Pon prize collection

Marketing

Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

By Reyna Estrada on Nov. 16, 2023

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

Marketing

Taco John's puts a big marketing push behind its Apple Grande dessert

By Reyna Estrada on Nov. 09, 2023

Marketing Bites: Restaurant chains continue to push holiday promos. Meanwhile, White Castle launches affordable promos and other chains celebrate National Pickle Day.

Marketing

Restaurant chains are feeling festive already

By Reyna Estrada on Nov. 02, 2023

Marketing Bites: Various chains launch holiday promos; Dunkin’ and Bark team up on dog toys for a cause; and chicken chains celebrate National Fried Chicken Sandwich Day in creative ways.

Marketing

Wendy's celebrates Hallo-Weekend with spooky good deals

By Reyna Estrada on Oct. 26, 2023

Marketing Bites: More restaurant chains are getting ready for Halloween weekend. Other chains are honoring public servants this week. And a look at what food-centric holidays are coming up.

Marketing

Chili's celebrates its second Barbz Day with pink 'Barbaritas'

By Reyna Estrada on Oct. 20, 2023

Marketing Bites: From Barbz Day to free pizza promotions, here’s a look at what’s new in restaurant marketing.

Marketing

Restaurant chains want diners to feel lucky on Friday the 13th

By Reyna Estrada on Oct. 12, 2023

Marketing Bites: Restaurant chains continue to get into the spooky spirit. White Castle debuts new merch. And chains celebrate other food-centric holidays.

Marketing

Restaurant chains gear up for spooky season

By Reyna Estrada on Oct. 05, 2023

Marketing Bites: Restaurant chains launch spooky specials, Taco Bell is giving away free tacos for life and Jimmy John’s tries out boy math.

Marketing

Coffee chains brew up promotions for National Coffee Day

By Reyna Estrada on Sep. 28, 2023

Marketing Bites: Dairy Queen drops new merch, the Spongmonkeys debut their first single and a variety of food-centric holidays are around the corner.

Marketing

Burger King wants to help diners score a date

By Reyna Estrada on Sep. 21, 2023

Marketing Bites: The burger giant launches a limited-edition Homecoming Meal, Panera is paying for dating subscription services and Schlotzsky’s debuts a sandwich-inspired home decor line.

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