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Marketing Bites

 

The weekly column from Managing Editor Heather Lalley, looking at the restaurant industry's latest marketing gimmicks, trends and campaigns. 

Marketing

Ice Spice and Dunkin' collaborate on new seasonal drink

By Reyna Estrada on Sep. 14, 2023

Marketing Bites: Dunkin’ launches the Ice Spice Munchkins Drink in a commercial during the VMAs, Sweetgreen teams up with Renee Rapp and where to score a deal on National Cheeseburger Day.

Marketing

Love is in the air for Cinnabon and Slim Jim

By Reyna Estrada on Sep. 08, 2023

Marketing Bites: Slim Jim and Cinnabon plan a wedding, Wendy’s brings back its Frosty Boo! Books and restaurant chains celebrate National Waffle Week.

Marketing

Starbucks celebrates Latin American culture with its latest merch launch

By Reyna Estrada on Aug. 31, 2023

Marketing Bites: Starbucks debuts a new cup collection, Wendy’s and Krystal get ready for football season and many chains push their charitable campaigns.

Marketing

Chipotle brings back its trivia game

By Reyna Estrada on Aug. 24, 2023

Marketing Bites: Chipotle brings back Chipotle IQ with prizes ranging from a BOGO offer to a $500 gift cards. Also this week, restaurant chains celebrate the back-to school season and International Dog Day.

Marketing

Help Wanted: Shake Shack seeks Chief Avocado Officer

By Patricia Cobe on Aug. 17, 2023

Marketing Bites: Avocado fans can apply for a C-level position at Shake Shack while Scooter’s Coffee is hiring a “dogfluencer,” free school supplies for teachers from Chipotle and White Castle hits a slider milestone.

Marketing

The aftermath of the Taco Tuesday battle

By Reyna Estrada on Aug. 10, 2023

Marketing Bites: Taco Bell celebrates Taco Tuesday for the first time since Taco John’s gave up the trademark, nearly 10,000 customers want to change their name to Subway and Mad Greens tries out nostalgia marketing.

Marketing

Subway superfans strike again

By Reyna Estrada on Aug. 03, 2023

Marketing Bites: Subway offers free subs for life to a new sort of brand ambassador, several chains celebrate their birthdays and Krispy Kreme offers free donuts to guests who enter the lottery.

Marketing

Chicken chains compete to offer the best deal on National Chicken Wing Day

By Reyna Estrada on Jul. 27, 2023

Marketing Bites: Restaurant chains are also celebrating National Drive-Thru Day, Tim Hortons launches a credit card, and Rock N Roll Sushi hosts a birthday party.

Marketing

Dessert chains venture into Barbie land with their latest marketing push

By Reyna Estrada on Jul. 20, 2023

Marketing Bites: Pinkberry and Cold Stone Creamery feed into the Barbie frenzy, Dunkin’ launches summer merchandise and Taco Bell is giving rewards members a say in its sauce packet redesign.

Marketing

Taco Bell enlists LeBron James in its 'Taco Tuesday' tilt

By Jonathan Maze on May 23, 2023

The NBA star, who once tried to register the phrase himself, is joining the effort to cancel Taco John’s trademark.

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