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Marketing Bites

 

The weekly column from Managing Editor Heather Lalley, looking at the restaurant industry's latest marketing gimmicks, trends and campaigns. 

Marketing

Restaurant chains get nostalgic with their latest marketing efforts

 By Jonathan Maze on Oct. 06, 2022

Marketing Bites: McDonald's "adult happy meals" sell well, guess who has the most QSR loyalty, something about Aaron Judge and Liquid Death.

Marketing

Salt & Straw churns out a new ice cream topping: Perfume

 By Heather Lalley on Jul. 13, 2022

Marketing Bites: No, it’s not an April Fool’s joke; plus, White Castle pushes late night, Nando’s celebrates its South African heritage and more marketing news of the week.

Marketing

Camp McDonald’s makes some unhappy campers grimace

By Heather Lalley on Jul. 07, 2022

Marketing Bites: Problems with a third-party site kept some customers from getting an in-demand Grimace pool float, a hot dog stand offers free milkshakes with proof of vasectomy, and more marketing news of the week.

Marketing

The newest marketing trick: Pricing from the wayback machine

By Heather Lalley on Jun. 30, 2022

Marketing Bites: Chains go back to the future on menu prices despite inflation, Dave & Buster’s celebrates the indoors and more marketing news of the week.

Marketing

More chains should let customers skip the Father’s Day marketing

By Heather Lalley on Jun. 15, 2022

Marketing Bites: A small number of companies are getting in on opt-out emails, Chipotle travels back to 1993 and more marketing news of the week.

Marketing

Slim Chickens tries to crack the student-athlete partnership code

By Heather Lalley on Jun. 08, 2022

Marketing Bites: A year after chains could hire college athletes for marketing deals, the chicken brand is launching a five-athlete council; plus more marketing news of the week.

Marketing

Restaurants want you to know they like rainbows—and gay people, too

By Heather Lalley on Jun. 02, 2022

Marketing Bites: Chains mark the start of Pride Month, Taco Bell teases more Mexican Pizza and more marketing news of the week.

Marketing

When tragedy forces a marketing pause

By Heather Lalley on May 25, 2022

Marketing Bites: Ladd Biro, founder of restaurant-centric public relations firm Champion Management, talks about the importance of mindful marketing when devastation strikes.

Marketing

Grubhub’s free lunch promo was a hot mess

By Heather Lalley on May 18, 2022

Marketing Bites: An apparent lack of communication and preparation turned the delivery app’s promo into a pro-don’t, Pizza Hut gets into the metaverse and more marketing news of the week.

Marketing

Why Grubhub is giving NYC office workers free lunch

By Heather Lalley on May 11, 2022

Marketing Bites: The delivery app is seizing on cubicle-dwellers returning to their desks, Taco Bell teams up with Dolly Parton on a musical and more marketing news of the week.

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