Marketing Bites

The weekly column from Managing Editor Heather Lalley, looking at the restaurant industry's latest marketing gimmicks, trends and campaigns.

Marketing

Hooters tries to woo a new demographic with a double marketing deal with golfers John Daly and his son

By Heather Lalley on Apr. 20, 2022

Marketing Bites: A standard partnership deal plus a name-image-likeness sponsorship with the college-aged Daly are on tap for the sports bar chain. Plus, more marketing news of the week.

Marketing

Weed, taxes and high gas prices give marketers plenty of hooks

By Heather Lalley on Apr. 13, 2022

Marketing Bites: Current events are offering some good fodder for discounts, Baskin-Robbins debuts a rebrand and more marketing news of the week.

Marketing

Raising Cane’s enlists its workers as stars of its latest ad campaign

By Heather Lalley on Apr. 06, 2022

Marketing Bites: Expect to see more chains promote their workplace culture. Would you wear Waffle House sneakers? And more marketing news of the week.

Marketing

Chains hope to score big with Final Four activations

By Heather Lalley on Mar. 30, 2022

Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.

Marketing

Marketing Bites: Arby’s has a beef with McDonald’s over a fish sandwich

By Heather Lalley on Mar. 23, 2022

The chain enlisted rapper Pusha T to create a video to promote its new Spicy Fish Sandwich, while panning the Filet-O-Fish, plus more marketing news of the week.

Marketing

Marketing Bites: The case of the too-quiet concept

By Heather Lalley on Mar. 17, 2022

When your emerging chain is suddenly thrust into the national spotlight, is it time to shout your story or keep your lips sealed?

Marketing

Marketing Bites: These chains inspired the ultimate act of customer loyalty

By Heather Lalley on Mar. 09, 2022

Would you get a restaurant brand tattoo? Shake Shack is hopping on the bitcoin bandwagon. And restaurants are giving the hard sell to St. Patrick’s Day, after a long pandemic pause.

Marketing