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Marketing Bites

 

The weekly column from Managing Editor Heather Lalley, looking at the restaurant industry's latest marketing gimmicks, trends and campaigns. 

Marketing

Restaurants embrace the darker side of Valentine’s Day

 By Heather Lalley on Feb. 08, 2024

Marketing Bites: Chains are consoling those who’ve recently been dumped, as well as offering to do the breaking up on behalf of their customers.

Marketing

Restaurants look to drive super sales on Super Bowl Sunday

 By Heather Lalley on Jan. 31, 2024

Marketing Bites: For some brands, it’s the biggest day of the year. And one Chicago operator is partnering with a cannabis company for some very special wing sauce.

Marketing

Be careful of the word ‘free’

By Heather Lalley on Jan. 24, 2024

Marketing Bites: How offering freebies could get you in hot water. Plus, Applebee’s Date Night Pass promo broke some hearts.

Marketing

How Lettuce Entertain You created its new app

By Heather Lalley on Jan. 17, 2024

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

Marketing

How the Famous Toastery Bowl came to be

By Heather Lalley on Jan. 10, 2024

Marketing Bites: With six weeks’ lead time, the regional breakfast-and-lunch chain pulled off the title sponsorship of a nationally televised college bowl game.

Marketing

Restaurants tackle the month of ‘no’

By Heather Lalley on Jan. 03, 2024

Marketing Bites: It’s January, a.k.a Dry January, Veganuary, Resolution Season, and restaurants are looking for ways to get virtuous consumers to keep spending money.

Marketing

Restaurant chains push holiday deals

By Reyna Estrada on Dec. 21, 2023

Marketing Bites: Bar Louie has deals in store for the holidays. Shoney’s is hosting a Christmas Day Feast. And Razzoo’s Cajun Cafe launches drink specials.

Marketing

Crumbl enters the world of Wonka with its latest cookie

By Reyna Estrada on Dec. 14, 2023

Marketing Bites: Crumbl launches a “Wonka” themed cookie. TGI Fridays and O’Charley’s focus on value. And Scooter’s Coffee donates to nonprofit Reading is Fundamental.

Marketing

Pizza Hut is giving away free pizza to delivery drivers

By Reyna Estrada on Dec. 07, 2023

Marketing Bites: Pizza Hut says thank you to delivery drivers, Wingstop launches a card game and Shoney’s celebrates National Free Hot Fudge Cake Day.

Marketing

McDonald's brings back Adult Happy Meals

By Reyna Estrada on Dec. 01, 2023

Marketing Bites: McDonald’s has teamed up with Kerwin Frost to launch new limited edition adult happy meals. Dunkin’ and Martha Stewart launch martini glasses. And Kura Sushi introduces a new Bikkura Pon prize collection

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