The week in ideas, February 17, 2012
This week: an inadvertent idea from the Heart Attack Grill. An edible balloon from Alinea. More racist receipts from idiots in our industry. And some disquieting news out of Technomic.
New England as backyard
One might think that local ingredients are hard to come by during a Massachusetts winter.
Happy Hours have become a fourth daypart in many establishments, boosting food and beverage sales during the slower late afternoon-early evening time slot. With competition for Happy Hour customers heating up, Technomic's American Express MarketBriefing looks at the the factors that bring in traffic and keep guests happy.