Marketing
Mothers as customers
American mothers, all 82.5 million of them, are—surprise!—quite often swayed by the whims and desires of their children.
Operators and their customers who love meat are starting to fork over more money to put protein on the plate. The problem starts with the feed. Cattle are traditionally finished on grain, but farmers looking for larger profits are now growing corn for ethanol instead of animal feed. Cow/calf producers are currently bearing the brunt of higher feed prices.
Looking at the most recent crop of new products, one thing seems clear: Equipment companies are listening more closely to the needs of operators. It’s no longer just about adding bells and whistles. Today, if a new piece of equipment isn’t greener, cleaner or smaller, it’s not going to make the cut.