Financing
The fast-food market is tanking
The Bottom Line: Fast-food chains are losing market share as their core customers, low-income diners, cut back and visit less often. If the value war is working, it’s difficult to see how.
Financing
McDonald's vows to fix its core menu prices
The fast-food giant, which says it will “leave no stone unturned” in its bid to boost traffic, is working with its franchisees to find strategies to improve its value perception.